7 Ways Email Can End Your Business Re

7 Ways Email Can End Your Business Relationships Before They Start
by: Dina Giolitto
Too often, people forget they're anonymous in the internet world. Your friends and colleagues
might know you as being a tireless worker, a great friend and loving parent, but I don't know
that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me
access to your website, then you're whatever impression the website creates. But largely, you're
anonymous. So if you want to establish trust in your internet business dealings, make it your goal
to paint a professional image via email.


I'm a copywriter, so I'm constantly combing the web for possible clients and cohorts. Recently
I've encountered some internet personalities who have left me scratching my head in puzzlement.
Might we have had a fruitful business relationship? I'll never know, because within days of
crossing paths, they managed to display one of the "Scary Seven" - that is, the seven quickest
ways to scare people away by email. Let's review them now.


Scare Tactic 1. Send an email from a cryptic address. There's nothing that says 'unprofessional'
like an email inquiry from "Binky24" or "Shanaynay_7". Email addresses like this strike me as
being one of two things: 1. someone young and foolish, or 2. a spammer. I understand if you don't
have a website up and running yet; after all, as a writer, many people contact me to help them get
their businesses started. But at the very least, reveal your first and last name. Provide contact
information, and a brief background. If no one knows who you are, it's not likely they'll do
business with you.


Scare Tactic 2. Send an email that contains virtually no information. Yesterday I responded to a
post on Craigslist that requested an editor. In my email, I gave my name, contact info, a little
background information and directed the potential client to my website. I asked a few questions
about their needs. In response, I got one line, and a very uninformative one at that. Do you see
why I don't plan to contact this person again?


Scare Tactic 3. Send too many emails! Want to make people think you have absolutely zero going on?
Then send someone a barrage of email after having just met. I recently got an onslaught of emails
from a potential client - NINE in total, over the course of a day. YIKES! This is a busy world.
People don't have time to pore through your information. Organize your thoughts, and send in ONE
email- maybe two, max.


Scare Tactic 4. Send emails of a personal nature. Never, EVER send email jokes or personal
anecdotes to someone you plan on doing business with over the internet. I don't care how promising
the initial phone conversation was or how "friendly" they seem. This behavior screams
unprofessional, and can even be a bit disturbing. Many marketers swap information, and this is
fine. But it should be done in moderation. There's a fine line between helpful information
exchange and email harassment. Don't cross it.


Scare Tactic 5. Send out a group email, and forget to blind copy. I recently signed on to work for
a company that contracts out writers. I liked the spirit in which business was being conducted and
the site owner's honest approach. But there is such a thing as too much honesty. The first project
came through via email - and I could see the name of EVERY writer who was competing with me for
work! Not only does this have trouble written all over it, but no one wants their email address
shared. A Privacy Policy is the hallmark of a real business. Implement one, and assure people
their information is safe with your company.


Scare Tactic 6. Send an email that you haven't proofread. We're all in a hurry, it's true. But
haste makes waste! If you request information on "barbecue girls," you might just get some
unexpected feedback! Double-checking your message can ensure that the recipient can respond
properly. Ultimately, you'll get an answer to the question you asked - and not one you didn't.


Scare Tactic 7. Send an email that's either too enthusiastic, or too austere. People are people -
and I've encountered personalities from both ends of the spectrum. Those who are "SO EXCITED to
make your acquaintance that they CAN'T STOP SHOUTING!!!!!!" and those who apparently are so
wrapped up in themselves that they can't spare a courteous hello. My advice: take the middle
ground. Keep it friendly yet professional, and don't go to extremes in your correspondence.


Don't want to frighten people away with your email? Then avoid the "Scary Seven!" Above all,
discuss the who, what, when, where, how and why of your message, and be sure to include any
information that will help your future colleague get to know you better - a website link, some
articles you've written, your resume, etc. Don't be overly pushy on email, and avoid over- or
under-communicating. In time, you'll get the feel for the type of emails people respond to. And
once that happens, you're on your way to cultivating fruitful internet business relationships!


Copyright 2005 Dina Giolitto. All rights reserved.

About the author:
Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience.
Her current focus is web content and web marketing for a multitude of products and services
although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit
http://www.wordfeeder.comfor rates and samples.


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